A new brand is born
The HappySelf™ Journal is the wonderful creation of Francesca Geens. We brought this brand to life through the illustration of the HappySelf™ characters, bright colours and beautiful typography. Market research revealed that cheeky monsters were the favorite of our audience, children aged 7 to 12. The response has been amazing – parents have seen a marked difference in behaviour since their children began daily journalling and sales are great!