Branding of a new hotel
Stow-Away is a beautifully designed apart-hotel made for comfortable short and long stay living. Following brand positioning workshop exercises to define the brief, we embarked on a creative journey to provide Stow-Away with a classic typographic logo with a twist. The logo itself embodies the Stow-Away theme and features a little stow away figure hiding in the design. As the website and marketing collateral progressed we brought the stow away figure to life through animations. The result is a beautiful brand and website with a playful personality.