Rebranding The Nelson Trust
We were appointed by The Nelson Trust to design and implement a complete rebrand. Key to the design was an in depth understanding of the diverse target audience; those recovering from addiction, their family and friends, carers, fundraisers and supporters.
The challenge was to create a brand that was compelling, accessible and easy for the in-house design team at The Nelson Trust to work with in the long term.
The result is an inspiring, memorable brand that stands out in the charity sector. The work undertaken was extensive and included the development of a library of one of a kind illustrations, infographics and photography. Brochures, leaflets, email newsletters, social media banners, signage and a full set of guidelines are amongst the work carried out to date.