Vertex awareness campaign for Cystic Fibrosis
We were appointed by Advocate Consulting to deliver a campaign to promote awareness of Cystic Fibrosis in every constituency in the United Kingdom.
Each communication was tailored to show the individual statistics for each constituency and personalised for each MP, MSP and AM. By personalising the infographics we were able to create a campaign that had greater impact and direct relevance.
Ultimately the campaign for Cystic Fibrosis demonstrated the need for funding and support by providing a location specific information.
The campaign included infographics on posters, leaflets, mailouts, emailers and newsletters.