A brand, print and digital design agency

Waitrose
Instore graphics King’s Cross

We were commissioned to design bespoke in-store graphics and collateral for the exciting new Waitress store in King’s Cross in the Midland Goods Shed. Protected and managed by The National Trust, the Midland Goods Shed dates back to Victorian times and was visited by Queen Victoria in 1851 on her way to open The Crystal Palace Exhibition when it was temporarily converted to a train platform.

Our design solution met the needs of both Waitrose and the National Trust whilst drawing reference to posters from the 1850s and train platforms.

Waitrose 4 2
Waitrose Poster2 2
Waitrose 1
Waitrose 2
Waitrose Poster
Waitrose Poster
Waitrose website
Waitrose website