Plait Creative was commissioned to create new branding for public affairs agency Whitehouse Communications including developing naming and the design and build of their website. Whitehouse Communications are UK based and deliver the full power of integrated communications campaigns across public affairs, policy analysis, media relations and crisis communications. They support partners in achieving their goals by amplifying their voices to change perceptions and shape policy. The strong partnerships Whitehouse forge was the inspiration for the new brand identity. Whitehouse work closely with their partners with great expertise over many years resulting in an exceptional retention of work. The dedicated team work alongside each partner, taking issues on-board with great passion and knowledge – this is represented in the vibrant, corporate with a small ‘c’ look and feel of the new branding.
The new brand marque was formed from the ‘W’ of Whitehouse and simultaneously depicts upwards arrows to convey upward motion. This is symbolic of the support each partner receives to action their goals and issues. Above all, the new branding and website design is accessible, feels real, inspiring and approachable – a direct reflection of the company culture at Whitehouse. This is achieved through the unique, hand drawn illustrations of the team together with the font and colour palette we recommended, designed and created. The website features animated graphics and loading, SEO integration and is easily updated by the team at Whitehouse. Numerous blog posts from the old website were moved seamlessly across to the new site and configured to the new layout.
Other branded collateral includes bespoke Power Point templates and presentations, business stationery, social media assets, Zoom backgrounds and brand guidelines. We also design many reports across the public affairs space predominantly for the healthcare sector, click here for an example. We continue to work with Whitehouse, recently adding a new blog category to the website ‘Who’s Top and Who’s Not’. Take a look at the new website www.whitehousecomms.com